Target Luxury & Business
Travellers with Premium Airport Lounge Advertising

Welcome to First Class

At Movia, we take pride in developing innovative, data-driven OOH advertising solutions, backed by our industry-leading measurement and analytics technology. Our newest product, First Class is a digital network that gives advertisers exclusive access to a targeted audience of business and luxury travelers though our partnership with Plaza Premium Group.

Plaza Premium Lounges

From unmatched in-airport accommodations and award-winning lounge design and operations, to curated dining, concierge and porter services, and the technology that unifies it all – we bring the expertise and capability to transform every airport journey into a memorable experience.

Toronto | YYZ

Vancouver | YVR

Edmonton | YEG

Winnipeg | YWG

Dallas Fort Worth | DWF

Orlando | MCO

Coming Soon | JFK

Our Network

Our DOOH network operates in 17 lounges across 7 major airports in North America.

Domestic Passengers

International Passengers

US Passengers

Digital Screens

Domestic Passengers

International Passengers

US Passengers

Digital Screens

Domestic Passengers

International Passengers

Digital Screens

Total Passengers

Digital Screens

Total Passengers

Digital Screens

Total Passengers

Digital Screens

Coming 2026

The Audience

Lounge guests enjoy a distraction-free enriched airport experience, presenting an opportunity to engage with a captive diverse audience with high dwell times.

We offer a customer journey that transcends traditional advertising, delivering a personal, emotional, and engaging way to deepen brand affinity with our lounge guests. It’s a distinctive and refreshing alternative that leaves a lasting impression.

DOOH Advertising Network

We offer coast-to-coast coverage in premium airport lounges with high visibility and extended exposure. Utilize our wide array of high-definition digital screens available to maximize your visibility within a captive environment.

Each 15-second ad slot runs within a 4-minute content loop.
70% of screen time is allocated for advertising.
Screens are strategically placed across Domestic, International, and Transborder zones.

Digital Screens

Major Airports

Dwell Time

2 h

Share-of-Voice

0 %

Campaign Ad-Ons

Supercharge your DOOH campaign and engage your audience with unique activations and extras.

Digital Mega Screens

Engage affluent travelers at the first and last point of contact, reinforcing the brand experience and building high-impact awareness and consideration. Utilize high-definition digital screens to showcase products, promotions, and brand messaging in a high-traffic, captive lounge environment.

Lounge Passes

Offer your clients an exclusive lounge experience as a value-add, enhancing customer satisfaction. Incorporate lounge access as a corporate travel benefit, or offer employees discounted lounge access for personal travel, enabling them to enjoy premium amenities during their vacations or family trips.

Strategic Brand Placements

Showcase your brand with traditional yet impactful display materials such as wall decals, static posters, banners, and tabletops to attract attention and provide additional information. Product placement at the right touchpoint in the lounge is a fantastic brand recall to ensure you are top of mind to your target audience.

Immersive Experiences

Provide targeted opportunities for you to engage with potential clients, drive brand retention, and promote tailored offers. These activations enable you to enhance customer loyalty, and deliver intentional, memorable experiences that connect with guests on a deeper level.

Our Technology

Our revolutionary Mobilytics technology uses Wi-Fi and Bluetooth sensors to collect in-depth performance analytics, empowering advertisers to measure and understand campaign reach in real time and accurately calculate impressions with a solution unlike anything you have experienced before.

Granularity enables spot length measurement down to the 10th of a second accuracy. With Mobilytics, advertisers gain the ability to know how many impressions were served within each specific 15-second display period.