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We’d argue that independent creators need to protect their brand more than big businesses. Big brands almost deviate from branding from consumers. If you go to buy the new tinted SPF from ELF Cosmetics, you’re doing it because the product is better, not the brand. They become their products and services.
Independent creators rely on themselves. They are their business. Read on to learn how you, as an independent creator, can protect your brand like a business.
Why Protecting Your Brand Matters
Branding is your currency. It’s the thing people trust. It’s how they remember you. And it’s how they choose you over someone else. A survey by influencer agency Neoreach found that only 15% of creators surveyed earned more than $100,000 per year. 69% earn less than $50,000 and have to cover costs, insurance, sick leave – all the things a company would cover for employees.
What happens when your brand isn’t protected? People steal ideas or names. It’s so common on apps like TikTok or Instagram. One video becomes a viral trend that outperforms the original.
How to Protect Your Brand as an Independent Creator
Here’s what you can do to protect your brand:
Start with a distinctive name
Choose something unique and perform a quick check to see if it’s already been taken. A basic trademark search is free in most countries. If you’re struggling to create a brand name, you can use free online tools.
Use copyrights
Your original content is automatically protected by copyright. Does that mean people won’t steal it? No. There’s always a loophole. With apps like TikTok, you own the original content, but once you upload it to TikTok, they have the rights to it and can share and promote it. Once they share and promote it (literally uploading to their network and onto people’s For You Pages), anyone can do what they want. Add copyright notices on your site or product pages. Make it clear you know your rights.
Create contracts for collaborations
Every collaboration needs a contract. Podcast, product launch, TikTok cameo, etc. If there’s money or visibility involved, you need a contract. There are so many great free contract templates online.
Business insurance
Every business, independent creator, or global retailer should have business insurance. It covers you for:
- Unexpected costs
- Professional liability
- General liability
- Fulfill proof of insurance requirements
It’s the financial fallback when things go wrong. Look at business insurance with Next to see the ins and outs of what’s covered and what you need.
Document everything
If someone ever challenges your ownership, you’ll want proof that you made it first. You can do the following:
- Save drafts
- Store emails and receipts
- Take screenshots
- Have timestamps
If something does happen with legal involvement, they will ask you for your evidence.
Mistakes Independent Creators Make
Waiting Too Long to Register a Trademark
Many creators wait until they’ve “made it” to register their name or logo. That’s risky. Someone can claim the brand or stop you from using it as your own. Always register early! It’s easy to do online.
Using Copyrighted Material Without Checking
Using copyright-protected material can be so costly. And it’s easily done. Click the wrong setting under the Google Image tool usage right section, and you can face big fines.
Platforms like YouTube and Instagram have automated systems that flag content. Repeated use could get your account banned.
Not Reading Platform Terms
Every app and platform has its own rules. If you’re uploading your content to YouTube, TikTok, or Instagram, read the usage rights. Some platforms can reuse or even sell your content under certain conditions (like TikTok, as we mentioned earlier). Platforms clearly state their terms and don’t make them difficult to find. People simply don’t read them. TikTok has their Intellectual Property Policy. YouTube has policies & guidelines for creators. Instagram has Instagram Content Monetization Policies.
Protect your brand like a business. You are your business. Independent creators won’t have the same legal, financial, and customer backing as big brands. Protection is your future.
