Kijiji Mobile Billboard Advertising in Halifax
Summary
Kijiji wanted to build on the success of their initial Movia Mobile Billboard campaign after seeing exceptional performance in Halifax. Deploying 6 Mobile Billboards in Kitchener, Waterloo, and London for the spring and summer, the vehicles continuously reached their core targeting audience, being in front of commuters and auto owners at all times. Being on the road in front, behind, and beside drivers made Kijiji the focal point in all 3 markets during the execution. Kijiji’s creative popped and was impossible to miss, with its vibrant purple branding standing out from any other branded vehicle. A market tour with the planning and buying teams showcased how big, bold, and unmissable these trucks truly are in person. With strong results, the teams are keen to build on this innovative strategy and roll past competitors who stick to more conventional marketing plans that commuters have grown bored with. Being a market leader requires strategic innovation, and that’s what Movia brings to the Kijiji team.
Movia Kijiji Auto Case Study in Halifax Nova Scotia
About Kijiji
Kijiji.ca is a Canadian online classified advertising website and part of eBay Classifieds Group, which was acquired by Adevinta [de] in 2020. It operates sections for cities and urban regions, for posting local advertisements. Kijiji was launched in February 2005 as an eBay subsidiary and became part of the eBay Classifieds Group in 2007. The Kijiji brand is used in more than 100 cities in Canada,[4] while eBay Classifieds websites are available under different brands in other countries. Kijiji parent is Dutch company Marktplaats BV since 2005, which is part of the same group.
